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What is Tee Library? |
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Memories nudge consumers to buy Tee Library T-shirts!
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Books shape our life. |
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We come to school every day and go back home with new knowledge. |
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Unknowingly, We do apply them in practical life. |
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Books are said to be man's best friends. |
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Through these books, we can get the chance to look back at ourselves, and find a new insight to our world. |
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Although you might be deeply impressed by the great books, sometimes the memory fades out as time goes by. |
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By using graphic T-shirts, Tee library wants to reinforce you the precious, vanishing impression of books in a witty way. |
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The images and phrases on our T-shirts are from many famous books. |
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And, as an integral part of our design, the T-shirts are all recreated by our own interpretation. |
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Customer can experience the fun and fascination of familiar scenes and scripts lying in their memories revitalized |
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in a different view. These special features nudge customers to purchase Tee Library T-shirts. |
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The Inspiration |
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Rather than creating a graphic T-shirt with simple phrases or synthesizing of pictures or colors, we wanted to create |
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something different, and decided to create a brand to that has a story - various stories but that come under one big theme. |
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Different from picture or painting, literature is a type of art that describes the idea of the author in a more detailed and |
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direct way. Even though it is not shown in pictures, we remember what or who appear in famous stories - |
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- for example, from the Animal Farm, we recall the pig (Napoleon) that originally started off as a revolutionist and defender |
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of animal's rights, but becomes a dictator, similar to human that tramples other animals. |
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This idea is the foundation of Tee Library. |
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Like reading a good book, we wish that our customers feel the same way about our brand ; |
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once you start reading a good one, you can't put it down till you read it through, and once you like the author, |
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you can't wait to get the next series. |
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We start our work by finding the motifs from books that our customers have read. |
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We cover various genres ranging from well-known classic literature to science fictions and nonfictions. |
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Then we select the more appealing subjects and project the messages in books to graphics. |
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In order to communicate our original concept, we deliver our t-shirt in an antique book-like package to show |
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the title (which works as the style name) on the cover - that our graphic motifs are books. |
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Collection |
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- Collection - Theme |
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Depending on where the original graphic sources are from, the collection is divided into two sub-collections; |
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Fiction (classic literature) and Nonfiction (science, history, essay, etc.). |
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- Collection - By Final Package |
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Our original collection comes in its own package. |
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Starting from 2011 S/S, we have also added a series of T-shirts without the package, making our T-shirts |
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more accessible for a wider range of customers. |
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The non-packaged series are also based on stories, but are communicated in a lighter tone. |
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